2NA what makes the perfect Xmas advert?

http://www.bbc.co.uk/programmes/p05mpgnt

http://www.telegraph.co.uk/business/0/retailers-launch-2017-christmas-adverts-asdas-first-air/

https://www.theguardian.com/business/2017/nov/13/threats-boycott-tesco-muslim-family-christmas-ad