How a Polish ad out-Christmased John Lewis's bouncing badger

The John Lewis advert might be the most heavily trailed. Wes Anderson’s H&M commercial, the most stylish. Then Amazon got into the spirit of the Christmas ad wars with an interfaith focus on an imam and a vicar exchanging Christmas gifts. But none of these Christmas commercials have had the quiet charm of this year’s sleeper hit from Allegro, an online auction website in Poland, which doesn’t even sell products in the UK.

https://www.theguardian.com/media/shortcuts/2016/dec/07/how-a-polish-ad-out-christmased-john-lewiss-bouncing-badger