Our identity is no longer restricted to a passport or National Insurance number. The average adult in Britain spends one day a week online and a large part of this time will be on Google, Facebook, Twitter, or shopping sites. As a result, whether we are aware of it or not, each of us also has a distinct online identity
This digital persona allows strangers to piece together more about us than we might think. Every minute of every day, online data is being collected, curated and exploited to categorise, sell and even pigeonhole our identity.
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