Brighton's i360

The world's thinnest tall building opens on Thursday offering views of up to 26 miles of Sussex coastline.

Is it a feat of architecture or a corporate branding post?

https://www.theguardian.com/artanddesign/2016/aug/02/brighton-i360-review-marks-barfield-british-airways

http://www.bbc.com/news/uk-england-sussex-36954675

http://britishairwaysi360.com/the-experience/the-vision/